Audience Research

As part of our research, we have both researched into the types of audiences similar artists and the similar music to our own style song and music artist.

We have looked thoroughly into different sources such as popular social networking sites; Facebook, Twitter as well as the artists own websites. We looked at other sources of finding out the audiences of similar artists.

Pixie Lott Audience Research:

We both looked at Pixie Lott's forum / discussion section on her website, allowing members and fans to comment on particular topic. By looking into this particular feature on the website we were able to have a general idea on the types of fans/audience that Pixie Lott and her style of music appeals to. Many of the fans commenting and writing up on the forum are mainly female, however there are many male fans also commenting on the forum also.

We had come to the conclusion that an artists like Pixie lott would probably have a mix of a female and male audience as she is a good female role model and sex appeal for the male audience.

We took a look at Pixie Lott's page on facebook to look at the type of audience she has logged on her own page. We got a numerical representationof the number of people who 'like' her as well as the number of people 'talking about' her.

By looking at her friends list, we noticed that the audience does seem to have alot of female audience, however there are many male interests as well!

We took a sample of the friends on who have liked her facebook at found that most of the audience she has attracted is the teenage/young adult audience, as well as a few from either end of the scale.

Similarly, we took at look at the type and the number of audience on Pixie Lott's twitter page. By taking a look at her 'followers' there is a similarity in the type of audience to the Facebook page.

Ellie Goulding Audience Research:

We took a look at Ellie Goulding's website and found a similar feature to Pixie, a discussion forum, showing the discussion boards of the fans of the artist.

Similarly to Pixie Lott, the main audience that appears to be for Ellie Goulding is a mix of females and males, ranging in ages - but mainly based around teenagers and young adults (similar to the artist's age).

 

We took a look at Ellie Goulding's facebook page and analysed it the same way in which we looked at Pixie's, and took into account the number of fans, the type of audience (including; gender, age and style of person) 

 

By looking at Ellie Gouldings' Twitter page, we were able to get a more deeper look into the type of audience/fans she has. We we able to see the number/people who have 'followed' her and written on her wall and noticed the type and age of audience she has attracted, approx 17-21.

Through YouTube, Artists are able to upload their latest videos which will be seen widely around the world therefore attracting their audiences. A small profile can be created in which this will show fans information about the artist and their interests. Below is a screen shot of comments shared by those who follow the artist.

Our own Primary Research into attracted audience:
Twitter:

Facebook: