Final Website

http://www.wix.com/laurenaimeea2/avaofficial

Feel free to take a look at our final website! We hope you enjoy! :)

Website Banner Research and Development

To increase the appearance and functionality of the website, in order to sell the new album we decided to create a website banner in order to promote the music artist Ava and her work!
From our research into music artist websites, such as Pixie Lott's, we have picked up on the important aspects and features within the site, such as the promotional banners.

Our own photoshopped banners:
As part of our website/campaign for the 'Ava' album release, we have constructed a few banners to put on the website in order to give the website a more professional and promotional look.

Photoshop processing:

original..

photoshopped...

Original...

Photoshopped...

Website

To support and promote the music created by our artist, we are constructing a music website. This goes towards part of the ancillary products. Within this website it will contain all the aspects which will  promote the music album, in collection with the music video and digipak. For this, we will be using a website called 'Wix' which is a free website builder.



Functions we've included:
- Facebook
- Twitter
- Myspace
- Home, photos, news, blog, latest...etc
- Gallery: Displaying the photos
- Comment box: for the feedback of our music video

 Progress so far... (See also Development post)

When designing the website, the most important aspects to think about are not only what to include that will promote the site, but the style of the site and how it is consistent with the artists style and other products already on market.
The style of music genre our artist produces is electro/funk? she also has acoustic and different sound which are incorporated in other tracks which will be listed on the digipak. However, the main focus is the style which matches the music video we will be promoting and presenting on to the Internet.

 Here a lace border was inserted for style and decoration.

 Animation effect of an 'Old film' was inserted to aslo give style. From our second website test we really liked this effect therefore we wanted to use it again.

 The two circled areas are the focus. This is where the user will be able to share links with Twitter (Will be evident once the site has been published) and through other social networking tools such as YouTube and MySpace.

 Managing photos for the photo gallery. This allows us to insert our own images taken from photoshoots and uploading them. From this we can add effects and animation as well as titles.

Enter site

Home page

Gallery

About Ava

Bokeh

Contact

Tour dates

Lyrics

Music Video

Website Development

When constructing our website, we have gone through a variety of changes and layouts. The main reasons to why we have changed it a couple of times is because of the constructive comments we have been receiving from our teacher and peers in the classroom:

Rough draft: (Focusing on the content/titles and parts of the website to be included)

Lauren and I constructed a brainstorm to generate ideas and guidelines to start constructing our website. We tried to cover as many features to be included within the website as possible and did a quick sketch of a possible layout of the home page/first view.

Final draft:

First Website Design:
We both (Lauren and I) constructed this particular style around what we thought would be suitable format/theme around the style of the video, including dark/black colours and orange/warm shades (to reflect the colours reflected in video and photographs we'd taken on the photo-shoot).
We used references such as Pixie Lott and Florence and the Machines website as a guide for what was necessary to include, such as style, features: Music players, slideshows... and appropriate page titles such as Home, Gallery, Contact... and so on.
The reason we changed it is because we received a comment along the lines of it looking 'too plain' and was 'missing some character' which didn't effectively relate to the style and we were trying to achieve for our music artist. In this case, we decided to approach the website style/layout in a different way.

Second Website Design:
When receiving the feedback and when we decided to change the entire format and style of the website, we tried a different approach by going for a more 'grunge' look. Lauren set up the main layout of the page but used similar features and titles found on the previous website.
After recieving some constructive/critical feedback based on 'the style of website not suiting the image of the artist, song or music video' and that we should be aiming for a more 'techno' look, we decided to change the layout, ONCE AGAIN, in order for it to reflect the style of the music and music video!

Third (Current) Website Design:

Whilst looking through a variety of different layouts on Wix, we decided to use a particular layout called 'My lookbook' which we thought was a more visual and creative style website rather than a plain, traditional looking layout. The key things which stood out about this website layout was the modern and arty look to it, especially the titles of the pages; rather than being positioned at the top, they are displayed on the side which makes it look more unique and interesting.