Evaluation: Question 1

HOW DOES THE PRODUCTION USE/CHALLENGE/DEVELOP FORMS & CONVENTIONS?

Our 12 frame analysis:

1. Within our music video we have used a 'cross faded' montage effect/layering multiple (mainly two) pieces of footage on top of another. We included this particular effect is because we found it more effective and interesting for the capturing the viewers attention and is a typical convention commonly music videos to represent a combination of singing in the song. The lighting is fairly dark and lit in the background with bold (star-like) lights to convey the genre we wanted to present (ambient/dubstep/electro)

2. The particular framing of this shot as been set out to show the female artist with the spot light focusing on her face as she's singing, wrapped in the lights, to present her in a innocent and feminine way but to also display her in a in a more creative light (for the style of the music). This particular idea has been used before in music videos and photography, so we believe to have used this particular convention. **female/feminity represented - iconography**

3. The blurred light effect, which is consistent within the video, was used particularly of its creative and effect look. This particular effect was best for representing the speed and energy in the song and having a relationship with the concept.

4. **projection used in other music videos (e.g. rihanna - 'We Found Love') - Using/developing conventions* taking advantage of different light sources to make more effective/creative.**

-The use of Projection reflected behind our artist and on to our artist was one of our creative shots / style and a different notion of lighting. We got this inspiration from Rihanna's music video 'We Found Love'. 

5. ** Cross faded montage effect - used to represent the 'way- ay - ay' echo/lyrics. used in.??.. music video***

- We shot the effect of this from several different angles that we eventually overlaid on to eachother, the shots appeared according the lyrics and the beat.

 

6. **framing effectively used to show female artists face with the city landscape in background**

- The style of this frame has been used quite frequently in our music video, as the visuals of the lighting and iconography in the background present the identity of London being energetic.

7. **framing effectively used to show female artists face with the city landscape in background** - This particular frame uses iconography where we have used a close up shot of our artist with one of London's famous iconic building / monument. We chose this because of the lighting and the way in which we could overlay the 'Bokeh' lighting effect on to the main focal point being the building / monument. This would achieve the effect of developing our genre with electro style because of the colour presented. This can also reflect the ides of hyperreality of the lighting effect.

8. **Travelling shot of canary wharf (recognisable/eye catching) motion/sped up to reflect fast pace - using/developing forms/conventions**

-This shot worked really well in relation to our genre. As this shot is dynamic and creates excitement, especially as the motion has been sped up to reflect....

9. ** walking scene/following shot - lights, again, filmed in a recognisable london area... using forms/conventions** 

10. **panning shots of city lights - cross faded with music artist and bright light behind her creating effective use of light... can look like a sun (contrast to the darkness) - she is a 'source' of light..**

11. **final / closing shot. cross montage... AGAIN, used to have a similiarity to the opening shot - consistency** - using/developing the forms/conventions**

12. ** 'under the spot light' focus on the music artist - contrast of the black background with the bright light.**

Main points of paragraphs:
*Genre conventions
- Representing our genre (dubstep, ambient and electro style)
- Performance and visual based video

- Relationship between music and visuals: Sound/style of song itself and applying that to what visuals should be used (emotion, female singer, energy of song...etc)
- Relationship between lyrics and visuals:  analysis of lyrics and what its trying to put across - putting into a music video and what visuals should be used (darkness and lights) - Performance/concept and visual based video
- Hyperreality concept
- London
- Notions of looking.. Eyes, light, looking directly into the camera, through the eyes of the singer (what she sees)
- Intertextuality: Music videos, music artists, films and photography!

- Actress choice - Represented as a powerful, independent woman...

-Symbols and iconography

- Costume...

*Structural (form) conventions

- Fast pace cuts, edits and visual techniques to the beat of the song - effective and gains audience attention
- Variety of angles (e.g. close-ups and wide shots)

- Intertextual narrative structures at play/other music videos

- Performance/lip syncing
- Simulacrum (simulation of the 'real' performance, 'real' performer)-

Evaluation: Question 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Evaluation: Question 3

What have you learned from your audience feedback?

Question 3 - What have you learnt from your audience feedback? on Prezi

Focus Group Questions:

Evaluation: Question 4

How did you use media technologies in the construction and research, planning and evaluation? on Prezi

Final Website

http://www.wix.com/laurenaimeea2/avaofficial

Feel free to take a look at our final website! We hope you enjoy! :)

Final Digipak

 Here is the final outcome of the digipak. Using photoshop, I've laid out each of the panels Lauren and I designed and put in place the spin of the digipak.
Once it was finally put together, I printed it off, cut out the unnecessary pieces and folded it in the right places in order to show it in its proper form.

 To gather some approval/interest of the final digipak, we handed it out to those who are based within our target audience and wanted to catch a glimpse of their first reaction! :)

 

AVA and 'Bokeh Productions' Logo

To ensure the ancillary products (digipak and website) looks professional, we decided to generate a few logos for our 'production' name - Bokeh productions.

I have generated a few sketches of some logo designs which were thought as appropriate to the title (bokeh: blurred lights).

Chosen font/logo for 'Bokeh Productions' - Rounded style is suitable for the blurred light imagery:

Website Banner Research and Development

To increase the appearance and functionality of the website, in order to sell the new album we decided to create a website banner in order to promote the music artist Ava and her work!
From our research into music artist websites, such as Pixie Lott's, we have picked up on the important aspects and features within the site, such as the promotional banners.

Our own photoshopped banners:
As part of our website/campaign for the 'Ava' album release, we have constructed a few banners to put on the website in order to give the website a more professional and promotional look.

Photoshop processing:

original..

photoshopped...

Original...

Photoshopped...

Digipak Development (draft 1, 2 & 3 and cd)

Front cover Draft 1:

Inside Front cover

 

Use of Bokeh as a background image with the face overlayed on top.

Motion blur was used on the Bokeh Background image to make more discrete.

Altering the Contrast and Saturation of the image so that it is more golden.

Sharpen of the eyes, after the Gaussien Blur.

Digipak Draft 1:

Feedback on first draft: 

- The front cover and back cover scales do not match in colour style, however the photos used are nice and the editing used are good.

- The middle pages, are creative and look really creative, you should incorporate more of this style for the front and back covers.

- The font styles used on the front and back are different but they are nice fonts. The font used on the back cover suits the style more of the band and song style.

- Really good for a first draft with the photography and shots used, however the style of colour could be more consistent with the website, with more darker scale colours such as browns, possible greys and blacks? other than that it has a good brand identity and suits the style of genre.

CD ROM:

As part of the digipak designing, we thought it would be a good idea to also create some visual representations and ideas for the CD itself.

I (Aimee) created a few draft ideas of the CD, whilst lauren was editing the digipak pages. I created the outline of the CD itself and included some of the photos/images we had taken from our filming, photoshoot and general days out to gather creative light footage. I have selected images which will reflect the complete package of the music video, website and digipak as a whole and keep the style consistent (using blurred lights - similar to the creative shots used in the music video and title of the song)

Final CD Rom design:

Lauren and I agreed that this particular CD Rom design was the best out of them all, in order to keep the digipak consistent in design and suit the concept and styling of the music video.

Draft 2:

Removal of the background, so it can be replaced with a black background. Tools used, were the eraser and Magnetic Lasso.

This was done for two images so a mirror type effect could be done.

Images were cut and pasted onto a new document. Where one image was selected to be mirrored.

A border was creating by a box. This was changed to a colour similar to the artists dress.

This was followed by creating the Bokeh lighting effect by creating circles by using the paint brush but altering the opacity for different shades.

Front Cover:

Inside Front cover:

Inside Back:

Front Cover Draft 3:

Using photoshop, I (Aimee) had a go at designing a front cover using on of the photos Lauren and I took on the photoshoot day. Using various tools such as brightness and contrast I was able to improve the quality of the image. Using a particular circular 'brush' tool and adjusting the 'opacity' to give it the same appearance and style as the blurred lights within our music video. I included cursive/handwritten styled text to fit appropriately with the style we were aiming for, matching the colours in the text to compliment the colours in the picture.

Back cover:

Using the same layout as the front, and to keep the digipak consistent, I used the same background images as the front so that both sides related. I framed the outer edge with a blur tool in order to make it look more clean and creative. I used a text called 'Bellerose' as it looked simplistic, easy to read and fairly clean cut - suiting well to the style of the digipak.

To make the digipak look more convincing, I used a couple of CDs by Jack Johnson and Plain White T's as a reference, and looked at the small print and other features they appeared to have.

On the back of the digipak, I put in a barcode, the 'Bokeh Productions' logo, a logo for the marketing producers L.A (Lauren and I :p), the website link to the artist website and some small print making up some rights/dates of the CD and its 'owner'.

Development/photoshop of final digipak:

Using photoshop, I placed in each of the individual sections of the digipak (Lauren's inside content/imagery and my front/back cover) into one file.

Using photoshop, I generated the spine to match the front and back cover and to give the Digipak more depth once it was printed. Using same background, I added the text so it was aligned in the right direction and included the 'Bokeh Productions' logo we created.

Spine:

To keep the digipak looking professional and give the prototype some depth, I (Aimee) created the spine so that it matched the front and back, and included the same text/title as the front so it kept the styling the same. I also included the production logo to make it look more realistic.

Once they were laid out the right way up and in the right place, I printed it off and we were able to have a feel for how it looked.