Saturday, 8 October 2011

Digipak research and planning


'A Digipak is a patented style of compact disc or DVD packaging.They are often used for CD singles or special editions of CD albums.'


Features found on Digipak example:
- Front cover artwork (photograph or image)
- Title of band and album name
- Audio CD
- Bonus CD (DVD)

- Sticker
- Booklet
- Contents (Song names, found on back)
- Images
- Lyrics
- Poster
- Barcode
- Record Label Logos

Fall Out Boy – Digipack analysis
What are the dimensions of the digipak?
Front cover: 12.5cm (height) by 14.3cm (width)
Spine: 12.5cm (height) 0.9cm (width)
First opening of digipak: 12.5cm (height) by 29.8cm (width)
Fully opened digpak: 12.5cm (height) by 58.5cm (width)
cd - diameter 12 cm

What are the conventions of the form and layout of a digipack?
How do they contain conventions of the Genre of music?

Folie á Deux album wikipedia link

On September 13, 2008, the album artwork was revealed on the band's website. The cover of the album was painted by artist Luke Chueh. Chueh used the title and underlying themes of the album as inspiration for the artwork. "The title of the album is Folie à Deux, and when considering this with the bands popularity, I chose to focus on the idea of fandom, and how some people are willing to take their love/infatuation to levels that are obviously unhealthy." The disc's liner notes contain pictures of the band members with blank pages next to them; the group allowed fans to submit pictures they had drawn in the spaces and posted them to the band's official website.

Folie à deux from the French for "a madness shared by two" is a rare psychiatric syndrome in which symptoms of a delusional belief are transmitted from one individual to another. 

The digipak is the deluxe edition of the bands release, consisting of the audio CD as well as a free double sided poster. The digipak is made from a glossed card material.

The front cover of the digipak
The front cover has a bright, graphicly drawn piece of art; a surreal image of a person (Pete Wentz the bassist of the band) dressed as a bear - with a 'real' bear upon his shoulders. This particular style of an album cover isn't seen in most album covers, which either usually have the artist/band on the cover or something relating to the album name. The background is deep red with the title of the band 'Fall Out Boy' in white and the album name 'Folie á Deux' in yellow (matching the front cover characters costume. These colours and graphics have been used so they stand out to the viewer from the deep red background and presenting the band in a more surreal and darker light - highlighting the style of their music and personality/image.
The graphic of the album cover has been used on the poster as well as the band website, whilst the CD was on sale. This allows people to relate the graphic to the bands album. 
 The inner section of the Digipak:
The first stage of opening the digipak product reveals a plain, red painted style cover. In my opinion, I see this to be quite plain, however, it is a good way to blend the front background styling with the inner section of the digipak.

 
The first opening of the inner section:
As you open the first inner section of the digipak, it reveals a bright, colourful graphic/photograpy image of two of the band members. This is a complete contrast to the outer and inner parts of the digipak. I think this is an effective way to incorporate two stylings into one digipak.
Analysing this style of artwork, makes me think that each of the different band members have different graphics and images place upon their photograph to highlight certain parts of their personality and styling which makes the band more interesting and different to other band stylings.

The Digipak product reveal of the inside:
 
The Digipak consits of four separate card squares, to allow an even reveal of the product. As the other side of the inner section is opened, the other two of the band members are revealed with the similar styling of graphic images placed across parts of their face.

 
 On the first out of the four sections of the digipak, holds the audio CD. It is kept in a sleeve of the glossed cardboard material and is secured in place with the small gap of the card.

The Audio CD:
The thing which stands out the most about the CD is its bold colour choice, yellow. Considering it is one of the brightest colours, it has probably been chosen for a reason, such as being easy to see out of other CDs. It also matches the colour of the drawing on the front of the album cover aswell as the album name on the front. This keeps the digipak product as a complete package and keeps it relevant to the smaller features.
The CD includes the record label names involved with the production of the album.
It also includes the producers and copyright in small text around the circumference of the CD.


The Poster:
The poster is kept on the right hand side of the opened digipak. It is folder over three times in order to fit inside the card pocket.


The poster features a large image of the album cover with the album name printed in bold underneath the image. On the other side, it features a photograph of the band together. They are presented in similar tones of coloured clothing, such as black and ark shades of greys/greens. Above the band members, is text containing information of the band members names, information of the creators of the songs, record labels and other information. The final paragraph presents a little thank you message saying 'THANK YOU TO ALL OUT FANS, FRIENDS AND LOVES'. It also includes mentions of other companies involved, such as Fender, Marshall, Dunlop... and so many more! It also includes more wesbite addresses linked to the band.

The spine of the album:
On the spine, it features the logo of the 'Mercury Music Group' record label to highlight the bands music producer. It also has the band name and album name in both in a bold and plain text. This style of text makes the names stand out more and make it look more interesting.

 The sticker:
On the top left corner of the front of the Album Cover, It provides information to the viewer of the product to see what features it may include, such as main features of the product (names of the most popular songs) as well as the information of the free poster inside. It also gives information on the website address to download a free track!


 Here is the digipak opened to stand up and reveal the inside photos of the band members.


 Here is an image taken, diplaying the inside of the digipak opened to stand upright.

The back of the album:
The most interesting feature of the list of song names is that they are purposely shown as if they are back to front. The reason for this is to shock the viewer and make it more interesting. Strangely enough, it is still easy to read the song titles.
 The album names are the same colour as the bear character as well as the same colour as the album name.
 The back of the digipak bottom left hand corner:
The bottom left of the digipak displays three of the record company names involved with the development of the band album: FueledByRamen, Decaydance and Mercury Music Group.
It also displays website address' of the bands website and main record label. Underneath, it give information about the date of the making of the CD as well as the copyright law briefly mentioned.

The back of the digpak bottom right hand corner:
 The bottom right hand corner of the digipak has the barcode, in order for the album to be scanned and purchased.
 The complete product of the digipak:
- Outstanding photography with the incorporation of graphics
- The Audio CD
- The Fall Out Boy poster

How does this reinforce the band image?
The styling and content within this digipak does continue to represent what the bands image and styling is about. Fall Out Boy have been commonly referred to as an emo/scene style band, in reference to their music, lyrics and main focus of bassist Pete Wentz who is thought of as an 'emo'.
However, the bands main goal is to be unique and reach out to those who might relate and enjoy their music and lyrics.
Fall Out Boy tend to be unpredictable in terns of the album covers, for example, Infinity on High, Believers Never Die and From Under The Cork Tree all have very bizzare and surreal album overs which, for many, tend to not give away the meaning behind the artwork.
Their different approaches to albums and style of artwork give the band a sense of their own self and style and shows they try to not be like other bands already out there.

Examples:
Rihanna Digipak:
Emily Osment Album Cover:

 More examples of Album Covers:

Here are the examples we looked at for ideas for our own digipak. The reason we picked the ones being shown all have certain features that attracted us. (seen as we are in the target audience)
When researching on the internet on album covers, many of the results of album covers were alot of the female artists close-up, to show their attractive appearance and to interest the viewers.
We are looking to incorporate a 'lights' within the front cover to follow the concept. Especially in Beyonces' cover, where the sun is being forced through the window.

From the shots below, these were taking from the Series 'The Vampire Diaries' where we received inspiration through shots that came to interest. Together we think these are great template influence for our own digipak cover. However, we would be more creative and will manipulate the colour scheme and different contrasts etc so it will be enticing.


Our thoughts and considerations about our own to be made in the future for our own construction of a digipak:
-drafting
-pictures
-drafting in photoshop
- Choice of fonts, colour scheme...


Examples of Digipak designs:




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Labrinth & Tinie Tempah



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