Lauren and I have decided to work on a remake of Ellie Goulding's 'lights'. The reason for this is because we believe we can work well on this particular song and create a great campaign around it.
The concept of this song will be based around the title of the song itself 'Lights'. Within the video, we want to incorporate the vision of lights so that it has a meaning as well as being interesting to the audience, The reason for this is so that it has a connection with the video, so that overall the song title, lyrics and video all have link with one another.
The content of the video will include artistic and creative shots so it keeps in style with the song, as well as the genre of sensitivity, uniqueness and artistic expression/creativity. Because of the different paces within the video, it will give us a better advantage to work with different effects and edits around the beats of the song, for example, the beginning section of the song is quite ambient compared to the slight-dubstep twist in the middle of the song. The drama and the interest of this idea is to focus more on the 'artist' of the song and as a singer, reflecting her lyrics to her own life and story within the video. We want to focus more on the performance and visual, intertwined with narrative style of video to capture the artists song in relation to her and her connection with lights.
Alot of the shots we imagine to use are a variation of close-up shots to make it feel more personal to the viewer, as well as a mixture of different shots to keep the video interesting.
By analysing the lyrics, we have talked about ways to relate the lyrics to the visuals of the song, such as how she is singing the song and what mood it creates - ambient, relaxed and independent.
We are planning to include many creative shots and effects within the video, such as incorporating light instruments such as projectors, to be put on the singer, and wired (christmas) lights to make it more visually interesting and have a relation to the song. In terms of costume/dress, we decided that because we want to highlight the 'artist' of the song as innocent, independant and unique we were thinking of natural make-up, but the dress will be casual/feminine. We want to include a couple of settings within the video to keep it interesting. Specifically, we were thinking about nice areas within London, such as the Royal Victoria Docks and shots near the Tower Bridge.
Below is a video we put together of the song 'Lights' and some images we have included to give a more visual representation of the types of images we have been imagining for the video! :)
The images below indicate some of our visions of what we see being incorporated in this video.
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